Getting clear on what you really want to do is a process. This means it takes time, effort, and patience with yourself. Once you have clarity, the next step is to develop a clear strategy and action plan to bring your idea or dream into reality.
I’ve worked with many female entrepreneurs on business strategy. Most want to fall in love with their business idea before they actually put a stake in the ground. They keep their idea close to their chest, nurture and protect it like it was a newborn child. That’s all well and good, and there is a time for that, at the beginning of the process. I’ve learned, however, that to be successful, you’ve got to be objective and not get married to any one idea.
Use the 6 D’s to test the viability of your idea:
1) Develop Your Vision for Your Company
2) Define Your Services or Products
3) Determine Your Target Market
4) Develop a Clear Value Proposition and Why It’s Better than the Competition
5) Define Your Business Model
6) Develop Your Marketing Strategy and Sales Strategy
By going through these 6 steps, you’ll get a sense if your business idea has legs.
If it does, now the hard work begins. You gotta put your heart, body and soul into it. You gotta want it bad. You gotta commit. It will take blood, sweat, tears and lots of time. You gotta work it. You gotta remain flexible. You gotta ask for help. You gotta be willing to pivot. And most importantly, you gotta stay the course, even when the terrain gets rocky.