In conversations with clients this week, all who are solo entrepreneurs grappling with growing their businesses, I found myself saying the same thing.
“You get what you think you are worth.” “You get what you think you deserve.” “You get what you are committed to.”
The good news is, as an entrepreneur, you get to define yourself and your business. Whether you’re pricing art, product offerings or a consulting project, you get to decide your value and what you are worth. That can be daunting because we are trained to define our businesses by industry benchmarks or what competitors are doing. But to differentiate yourself and stand out from the crowd, define yourself on your terms.
Don’t be afraid to ask for what you are worth. Claim it and own it. Don’t be afraid to lose business. Exude confidence and the right clients will be attracted to you and respond accordingly. “Like attracts like.”
If you believe you are worth it, then you are. It’s that simple.
If you are ready to expand your vision for your business and your capacity for success, book a call with me here.
Life is too short to not go big.
