by Amy Matthews | Jan 15, 2019 | In-Power |
I find this to be true among women:
No matter what a woman does, whether an aspiring entrepreneur, company executive, artist, social worker, stay at home mom, whether living a lavish or modest life, no matter her life circumstances, women struggle with putting themselves first.
It’s a core issue that keep us small and gets in the way of embracing our power.
We were taught to take care of others before ourselves. We are wired to prioritize
the needs of others over our own. We learned it was the right thing to do. For many women, it defines who they are. So no wonder, when I say, Put Yourself First, many women are baffled! I’m told they don’t know how, that they’ll feel guilty or at the very least, uncomfortable.
To live a life you’ve never lived, you need to do things you’ve never done. It won’t always be easy or feel comfortable. But here’s the thing: when you start making yourself a priority, you’ll feel deliciously good about YOU.
This week, consider your needs and desires, without thinking about others first. Write a list of things you can immediately do for yourself. Go for a walk or hike, sign up for that new class, schedule time with your boss to ask for the promotion, take a bubble bath, schedule a massage…you get the drill. Your homework for today and every single day:take care of yourself before taking care of others.
What gift will you give yourself today?

by Amy Matthews | Jan 8, 2019 | In-Power |
We often don’t bring our total selves to everyday situations, whether at work or in our personal lives. Many of us prioritize how others perceive us and how we think we need to be over showing up as our true selves. Why do we do this? Because of a fear we’ll be judged, scrutinized, not liked and not fit in. These fears are natural – everyone wants to be accepted, recognized and validated. It’s part of being human.
Just don’t let these fears be your driving force and get in the way of You being You.
Own All of Who You Are – Your Strengths, Skills, Values, Passions
Own both Your Feminine and Masculine Qualities
Own Your Voice
More than ever, the world needs you to be You. Stand in your truth and what you believe in. Bring your amazing, brilliant and authentic self to all aspects of your life – every single day.
If you’re ready to stand in all of You, I offer a personal branding course. I take you through a process to uncover your strengths, skills, values, talents and passions. The outcome? You will feel more confident, centered and aligned and make choices based upon what fulfills your deepest needs, rather than the needs and wants of others.
If this resonates and you want to learn more, schedule a call with me here.

by Amy Matthews | Jan 1, 2019 | In-Power |
Woo Hoo – It’s a new year. A clean slate. You can create anything you want. You are the mistress/master of your destiny.
This year, scrap the resolutions. We know they usually don’t work because they come from the place of ego and are will based. Instead, ask your heart what it wants most.
Yep, not your mind. It’s the perfect time of year to take a pause, get quiet and listen deeply to your heart and soul. What do you yearn for most?
Whatever you want, whether it’s to recreate yourself, develop a business, find your purpose, fall in love, double your income, create more joy and ease, love yourself more, deepen your relationships, get promoted, put yourself on the big map, or make room
for adventure and fun:
Let your feelings be your guide.
Create intentions that inspire you, that make you feel giddy, that lift you up. That make you feel better than last year. It’s your birth right to feel really good. I mean awesome – from the inside out.
Once you’re clear, take action every single day towards what you want most. Be sure to let go of expectations and outcomes of what it looks like. Trust yourself and how things unfold.
My intention is to joyfully create and build synergistic partnerships – in all areas of life.
What’s yours? Leave a comment – I want to hear!
May 2019 be your best year ever.

by Amy Matthews | Dec 11, 2018 | In-Power |
You have the power within yourself to create anything you want in your life – exactly as you want it. You are in charge, you get to decide. You don’t have to ask permission, the buck stops with you.
This truth can be both liberating and daunting.
I am reminded of Marianne Williamson’s quote:
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.”
It can be difficult to grasp that you are the supreme authority of your life. Many of us would rather blame, play the victim or let others lead us rather than take responsibility.
It can be easy if you let it. Pick one thing you want. Perhaps it’s creating a romantic partnership, or making the one you have better. Or starting a business, doubling your income or losing weight.
Whatever it is:
Get clear and define what it is you truly want
Intend to have it and act as if you already have it
Take action towards what you want everyday and stay the course
Add sprinkles of enthusiasm and verve and you will manifest it
Your life is in your hands. Create it as an art form and use your emotions as your guide.
Say YES to grace, joy and ease. Say NO to drama, negativity and chaos.
Make 2019 the year of You.
by Amy Matthews | Dec 4, 2018 | In-Power, Mindset |
I am blessed to work with the most amazing clients – I mean, every single one is a boss lady – successful, driven, self aware, honest and caring. They inspire me.
The topic of fears has come up a lot lately. Here’s the thing: when you commit to being front and center in your own life and step more fully into your authentic self and leadership brilliance, fears inevitably come up. They rear their ugly head. It’s part
of the process.
Fears of being fully seen, or judged, or criticized or not being liked or hurting those you love, or being too big or too much are common.
When you start unraveling your life full of shoudas and create a larger picture for yourself, it can feel vulnerable. It can feel scary. It can even feel unsafe.
I love this quote by Audre Lorde:
When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.
Don’t let your fears stop you from realizing your vision for yourself.
Rise up and show up – to yourself. Be a vessel for your message. Own your brilliance.

by Amy Matthews | Oct 30, 2018 | In-Power |
Many of us undermine ourselves – every single day – without realizing it.
I don’t know about you but my parents taught me to be modest, humble and always care about others first. My dad – with his self deprecating humor – my mom a perfectionist not able to receive compliments. Both amazing people in their own right.
What did I learn? Instead of embracing my greatness, I playing small. I accommodated others. I learned other people’s needs and wants were more important than mine. So therefore, other people were more important than I was. Whoa.
Downplaying myself became the norm. Self doubt crept in. I became my worst critic. I felt inadequate. I adopted the belief of “I am not good enough.”
Sound familiar?
It took a long time to unravel those beliefs and behaviors. I am happy to say I no longer berate myself. I am much more forgiving of myself because I can say I love and accept myself…at least 90 percent of the time.
If I can do it, so can you.
You are powerful beyond measure. You are brilliant. Let your light shine.
